Our this client operates an eCommerce store in Romania. He sells mobile accessories at website such as phone cases, wireless chargers, USB-C cables, handfree, and many more. When they approached us at Cyprus Digital Agency their online presence was limited, traffic was low and sales were inconsistent.
They were relying mostly on paid ads with minimal ROI. website design was outdated and lacked a clear branding strategy.
Their goal was simple but ambitious:
✅ Increase organic traffic
✅ Improve brand perception
✅ Turn visitors into loyal customers
The Challenge
At the start of the project, the client faced multiple roadblocks. in these the main issues were below
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📉 Low traffic (under 100 visits/day)
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❌ Outdated website design & poor UX
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🛑 No structured keyword targeting
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📝 No blog content strategy
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📱 Poor mobile responsiveness
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⚙️ Missing product schema & weak technical foundation
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🔗 Zero backlinks or authority signals
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💸 High ad spend with little return
Our 360° Strategy That Led to 17.6K Traffic Boost
After a complete assessment of the website and making a strategy for the business We implemented a complete digital transformation. We combined SEO, website redesign, branding, and paid ads . AND We executed everything in parallel for maximum impact.
1. Full Website Redesign & UX Optimization
The old website was clunky and outdated. It was clearly affecting both conversion rates and Google rankings. Website UI/UX always the play the most important role in the business success. So we
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Revamped the site with a modern, mobile-first design
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Improved navigation and product page layout
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Enhanced trust with clear CTAs, customer reviews, and clean design
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Used consistent visual branding with new color schemes and fonts
By improving the website UI/UX we saw a clearly better user experience, lower bounce rate, and more time on site.
✅ 2. Technical SEO Fixes
After the redesign, we fixed all critical technical SEO issues. the website Technical issues were very high when we started working on this project. This process took a lot of consideration and time. But by solving these problems we
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Improved Core Web Vitals and page speed
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Fixed crawling/indexing problems
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Set up SSL, optimized sitemap and robots.txt
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Added canonical tags and implemented structured data
✅ 3. Keyword Research (Romanian Market Focus)
Keyword research is 50 % of seo accoridng to the search engine journal (SEJ). So We conducted in-depth keyword research in Romanian, focusing on buyer-intent and long-tail phrases, such as:
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„huse telefon ieftine”
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„încărcătoare rapide USB-C”
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„accesorii Samsung România”
These keywords were mapped to product categories and blog content, targeting both ranking and relevance. We focused on the local seo and targetted at the local side . In 2 months we targetted 53 keywords mainly and in those 31 keywords ranked in top 10.
4. On-Page SEO Optimization
We ensured every page followed best on-page SEO practices: We
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Optimized meta titles, descriptions, and headings
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Rewrote product descriptions with relevant keywords
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Added internal links across categories and blogs
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Implemented product schema for rich snippets
5. Blog Content Strategy
We launched an ongoing content campaign with SEO-rich blog articles like. our made the best content strategy for that and write teh blog like
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“Cele mai bune huse pentru iPhone în 2025”
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“Ghid de cumpărare: încărcătoare wireless pentru Android”
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“Top accesorii pentru telefoane – 2025”
Each blog was designed to attract search traffic and support product discovery.
✅ 6. Paid Ads Campaign (Google & Facebook)
To complement SEO and drive immediate results, we:
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Created targeted Google Search and Shopping campaigns
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Ran Facebook & Instagram retargeting ads
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A/B tested creatives and landing pages
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Optimized ad spend for maximum ROAS
This hybrid approach delivered short-term sales while SEO built long-term growth.
✅ 7. Branding & Positioning
We didn’t just rank the website . we branded it.
Our creative team developed a consistent visual identity:
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Resdigned little logo colours and typography
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Set brand tone and messaging for ads and emails
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Created social media assets and promotional banners
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Developed a trustworthy and recognizable brand presence
This increased brand recall and repeat customer rate significantly.
📈 The Results: From Flat Growth to 17.6K Organic Boost
As shown in the chart below after launching our full digital strategy:
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🔼 17.6K total clicks
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📊 1.09M impressions
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🚀 4.27K visitors from organic search
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📍 Average position improved from 42 → 24.4
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💰 Higher ROAS on paid ads + Lower CAC
📌 The traffic spike clearly shows the impact of our combined efforts — starting exactly when we launched the redesigned website, SEO campaign, and ads.
🛠 Tools We Used:
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Screaming Frog
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Surfer SEO
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Google Ads Manager
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Meta Ads
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Rank Math for WordPress SEO
Related Case Studies
📞 Want Similar Results for Your Online Store?
If you run an eCommerce business in Cyprus, Romania, or anywhere in Europe, and you’re tired of poor ROI, outdated design, or low traffic — we’re here to help.
Whether you need:
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Full website redesign
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SEO from scratch
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Paid ads that actually convert
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Branding that makes you stand out
We’ve got your back. 🚀
📧 Visit us at www.cyprusdigitalagency.com
📞 Call or WhatsApp: +357 94550893
Let Cyprus Digital Agency turn your store into a high-converting, high-ranking brand.
